Wear it to win it!


Wear it to win it!

During the summer of 2019, Riverside were ‘caught’ wearing their bike helmet ten times and had a chance to be rewarded with prizes!

RJWC has a new program to promote bike safety among children. Specifically, we are advocating for kids K-8th grade to wear helmets while riding their bikes. Seems like a simple premise, but developing proper habits at a young age is important for long-term health and safety.

In late April and early May 2019, participants received a sticker to place inside their helmet, similar to a frequent-shopper rewards card. It had space for 10 ‘buys’ or ‘visits’ at a Riverside establishment. When a child visited a participating location with their helmet (and bike), an employee ‘validated’ their sticker with a stamp provided by us. Children who got all 10 spaces filled were entered into a raffle for a special prizes at the end of summer, at Cori’s Kid Triathlon in August 2019.

  • What? Children put this sticker in or on their helmet to get it stamped when you ride to a Riverside business.

  • Who? K through 8th grade

  • When? Summer of 2019 (2020 dates announced Spring 2020)

  • Where? Riverside Foods, Aunt Diana’s, EmpanadUs, Riverside Parks and Recreation at the Water Tower, Riverside Garage, Riverside Public Library, Riverside Swim Club and Stella’s Batting Cages

Free to participate! After collecting 10 stamps, children brought their sticker to Parks and Recreation to be entered into the drawing for prizes, such as an Air Pod and a Kid’s Fitbit. Winners were drawn on August 24 at Cori’s Kids Triathlon.